American lifestyle apparel brand Abercrombie & Fitch has opened its first store in the Philippines at the SM Mall of Asia complex in Pasay City, according to a report by Inside Retail Asia . The move marks the brand’s official entry into the Philippine retail market, expanding its presence in Southeast Asia.
The new two-level store occupies a space within the mall’s main building, offering a full range of the brand’s casual apparel, denim, and accessories for men, women, and children. The retailer joins a growing list of international fashion brands that have chosen the Mall of Asia as a launchpad for their Philippine operations.
Abercrombie & Fitch’s expansion into the Philippines reflects the continued recovery of the local retail sector and strong consumer demand for premium casual wear. The company, known for its preppy aesthetic and branded merchandise, operates more than 700 stores worldwide.