Consumer expectations across Asia Pacific are evolving rapidly, driven by AI and personalization, with the Philippines emerging as one of the region's most dynamic digital markets, according to a report from TechPinas.
Aziz Kastoun, Account Executive for ANZ at Eagle Eye, highlighted that the biggest loyalty gap is not about rewards but about seamless, instant recognition. He noted that many brands still rely on manual processes, particularly in the Philippines.
Industry experts believe that customer loyalty is evolving beyond traditional rewards programs, with relevance, trusted data, and real-time personalization becoming key competitive advantages. Technology must keep pace to deliver friction-free experiences.