Alsons Power, a Mindanao-based power generation company, is moving to expand its retail electricity supply business as the Energy Regulatory Commission (ERC) lowers the threshold for contestable customers. The company's move, reported by Voice of ASIA, aims to capture a wider customer base in the Philippines' restructured electricity market.

Under the ERC's adjusted rules, more commercial and industrial electricity users are now eligible to choose their own power suppliers instead of relying solely on distribution utilities. This shift is expected to intensify competition among retail electricity suppliers and give larger consumers more options for pricing and service.

Alsons Power's strategy reportedly includes strengthening its retail supply portfolio and targeting new accounts as the regulatory change takes effect. The development follows the broader trend toward retail competition and customer choice in the Philippine power sector, which could benefit businesses seeking more flexible electricity procurement arrangements.