Anko, the in-house brand of Australian retailer Kmart, is strengthening its presence in the Philippine retail sector, according to a report by BusinessMirror.
The expansion involves increasing its product offerings and retail footprint across the country, targeting consumers seeking affordable home and lifestyle items. This move comes as Anko aims to capitalize on growing demand for value-for-money products in the post-pandemic market.
Industry observers note that Anko's growth reflects a broader trend of international retailers tailoring their strategies to capture market share in the Philippines, where retail competition is intensifying. The brand's entry into more locations is expected to challenge local and foreign players in the segment.