Asics has announced plans to open its second flagship store in Japan, located in Tokyo, as reported by Inside Retail Asia. The new outlet will join the brand's existing flagship in the capital.
The store will include a reservation-only private lounge on the fourth floor, offering an exclusive experience for customers. The lounge is part of Asics' strategy to enhance premium retail services.
The expansion underscores Asics' commitment to strengthening its direct-to-consumer presence in Japan, where the brand is headquartered. The new flagship is expected to open later this year.