Atome Philippines has launched a promotion offering a free donut to its cardholders, as reported by Asian Banking & Finance. The buy-now-pay-later provider is enticing users to use their Atome card at participating merchants to receive the complimentary treat.

The offer is available for a limited time and applies to both new and existing cardholders. Customers must present their Atome card at checkout to redeem the free donut, with no minimum purchase required. The promotion aims to drive usage of the Atome card, which was launched earlier this year as part of the company's expansion into physical retail payments.

Atome, a Singapore-based fintech firm, has been aggressively expanding its presence in the Philippines, partnering with various retailers and food chains. The free donut promotion is the latest in a series of incentives designed to attract users to its card and app-based payment ecosystem.