Lelian Chew, a former banker, founded The Atelier & Co, a company that designs grand celebrations and events. In a profile published by Inside Retail Asia, Chew recounted how her finance background informed her entrepreneurial path, stressing that beauty alone is insufficient for a business to endure.
“Finance taught me that creativity and discipline must go hand in hand. Beautiful ideas alone don’t build enduring businesses,” Chew told the publication. She said her experience in banking gave her the rigor to manage operations and finances while still pursuing imaginative concepts for clients.
The Atelier & Co operates in the growing events and celebrations sector, where consumer demand for personalized experiences has fueled a wave of boutique firms. Chew’s approach reflects a broader industry trend that blends financial discipline with creative service delivery.