According to tech news site YugaTech, POCO has implemented significant price increases across its entire smartphone lineup in the Philippines. The move comes shortly after Apple raised prices on its Mac computers, both attributed to a global surge in RAM prices that is affecting the entire electronics industry.
The price hikes affect popular POCO models, including the POCO X7 Pro, POCO F7 series, and other budget-to-midrange devices. While specific adjusted prices were not detailed in the report, the increases are expected to impact consumers who have been drawn to POCO's value-for-money proposition in the competitive Philippine smartphone market.
The broader context of rising component costs, particularly DRAM and NAND flash memory, has pressured smartphone manufacturers worldwide. POCO, a sub-brand of Xiaomi, has not issued an official statement on how long the new pricing will remain in effect, but industry observers note that such adjustments typically persist until supply chain conditions stabilize.