Blessie Cruz has wrapped up her role as Retail Head at 2GO, concluding a chapter marked by significant retail transformation initiatives. In a reflection shared with marketech apac, Cruz detailed the changes implemented during her tenure, which aimed to modernize the retail arm of the Philippine logistics and shipping company.
Under Cruz’s leadership, 2GO’s retail division underwent digital and operational improvements to better serve customers in a competitive market. She emphasized the importance of adapting to evolving consumer behaviors and streamlining supply chain processes, leveraging 2GO’s logistics backbone to enhance the retail customer experience.
Cruz’s departure marks a transition for 2GO’s retail unit as the company continues to navigate the post-pandemic retail landscape. The logistics firm has yet to announce a successor, but Cruz expressed confidence in the team she built and the foundation laid for future growth.