Brands in the Asia-Pacific region must increase their visibility to artificial intelligence agents as consumers increasingly rely on AI for purchasing decisions, according to a report from global professional services firm Accenture, Inc. published by BusinessWorld.
The report advises brands to focus on three strategies: becoming visible to horizontal agents, which are general AI assistants like chatbots; exploring vertical specialization for industry-specific AI tools; and building operational foundations to handle agent-led purchasing. These steps are critical as AI agents evolve from simple recommendation tools to autonomous buyers.
Accenture urged early action, noting that brands that adapt now will be better positioned to capture the growing segment of agent-led commerce. The shift is expected to accelerate as more consumers and businesses adopt AI for shopping and procurement.