Brillia has signed a five-year agreement to manufacture and market Jockey-branded products in Indonesia, according to Inside Retail Asia .
The company plans to roll out a multi-channel distribution framework in the coming months, leveraging retail, e-commerce, and other channels to expand Jockey's presence across the Indonesian market.
The deal strengthens Brillia's position in the Southeast Asian apparel sector, allowing it to tap into Jockey's established brand recognition while building local manufacturing and distribution capabilities.