Can Bluey avoid the merchandising trap that caught Star Wars?

Can Bluey avoid the merchandising trap that caught Star Wars?

Star Wars learned what happens when merchandise overwhelms the magic, and Bluey’s custodians are trying to avoid the same fate. The post Can Bluey avoid the merchandising trap that caught Star Wars? appeared first on Inside Retail Asia.

Source: Inside Retail Asia
https://insideretail.asia/2026/09/21/can-bluey-avoid-the-merchandising-trap-that-caught-star-wars/