Coca-Cola has turned its Coke Time promotion into a collectible fan experience by offering merchandise tied to its V energy drink, as detailed in a report from Google News — retail Philippines.
Barcodes Philippines said that while Coca-Cola’s use of QR codes and GS1 Digital Link for its Coke Time promotion reflects growing adoption of 2D barcodes for consumer engagement and authentication, the broader shift to 2D barcodes across the retail sector will take time. Anthony Blears, Director of Barcodes Philippines, noted: “Retailers and manufacturers must upgrade their POS systems, ERP, production-line printing, inspection, and data workflows. The technology will transform retail, but adoption will be slower than some forecasts.” Barcodes Philippines offers free IBN Link access for customers to generate GS1 Digital Link landing pages from their GTINs.
The initiative reportedly rewards consumers with points for purchasing Coca-Cola products, which can be redeemed for limited-edition V items. This approach blends digital engagement with physical collectibles, encouraging customers to return and complete their sets.
The campaign illustrates how beverage brands are using gamification to deepen loyalty and differentiate in a competitive retail market. As these promotions grow, scan-based codes and standards such as GS1 Digital Link play a key role in ensuring smooth redemption and product authentication.