Converge has launched BizFriend Rewards, a loyalty and engagement program designed to support Filipino micro, small, and medium enterprises (MSMEs) beyond internet services, TechPinas reported. The program was introduced on May 29, 2026, at The Westin Manila in Mandaluyong City.
Built around three pillars—Choice, Chill, and Circle—BizFriend Rewards gives entrepreneurs access to flexible rewards, curated lifestyle experiences, and business development opportunities. The initiative aims to strengthen customer engagement by offering perks such as exclusive events and learning resources tailored to MSME needs.
Converge positions the program as a long-term partnership platform, reinforcing its commitment to becoming a trusted growth partner for MSMEs. By creating a community where entrepreneurs feel recognized and supported, the company hopes to drive broader economic activity across the country.