Converge ICT Solutions launched BizFriend Rewards on May 29, 2026, at The Westin Manila, a loyalty and engagement program aimed at supporting Filipino micro, small, and medium enterprises (MSMEs), as reported by TechPinas. The initiative goes beyond traditional internet services to offer rewards, exclusive experiences, learning opportunities, and stronger business partnerships.

BizFriend Rewards is built around three key pillars: Choice, Chill, and Circle. Choice provides flexible rewards tailored to business needs, Chill offers memorable lifestyle experiences, and Circle delivers valuable business development opportunities. The program is designed to help MSMEs strengthen operations and expand their reach through a comprehensive support system.

With this launch, Converge SME Solutions aims to deepen its relationship with entrepreneurs by acting as a trusted growth partner, not just a connectivity provider. The company is creating a community where MSMEs feel recognized, appreciated, and supported throughout their business journey, reflecting a broader shift toward adding value beyond core services.