DDB GROUP Philippines has rebranded as GGC Group Asia after parent company Omnicom Group, Inc. retired the DDB brand globally, following its acquisition of The Interpublic Group of Companies, Inc. (IPG), as reported by BusinessWorld.
Omnicom completed its acquisition of IPG, prompting a global restructuring that eliminated the DDB name. The Philippine unit, previously known as DDB Group Philippines, is now operating under the new name GGC Group Asia, reflecting its expanded regional role.
The rebranding marks a significant shift in the local advertising landscape, with the agency set to continue serving clients under the new identity. Further details on organizational changes and client impact were not immediately disclosed.