Decathlon, the French sports retail giant, has opened a new 'Connect' store at SM Grand Central in Caloocan City, the latest in a series of expansions across the Philippines this year, according to a LinkedIn post from the company.
The new outlet adds to Decathlon's growing presence in the country, where it operates several stores offering a wide range of sports equipment and apparel. The Connect format focuses on a more compact retail experience, catering to urban shoppers looking for convenient access to sporting goods.
Decathlon's expansion reflects the increasing demand for sports and fitness products in the Philippines, as well as the company's strategy to tap into emerging markets. The retailer has been scaling its operations globally, with the Philippines seen as a key growth area in Southeast Asia.