French sports retail giant Decathlon has opened its latest 'Connect' store at SM Grand Central in Caloocan City, part of a broader expansion plan for the Philippines in 2025, according to a Google News report citing a LinkedIn post from the company. The new outlet follows Decathlon's strategy of establishing more physical touchpoints across the country to make sports accessible to a wider audience.
The 'Connect' store format is designed to offer a curated selection of sports equipment and apparel, with a focus on customer experience and digital integration. Decathlon's expansion comes as the Philippine retail sector sees increased demand for active lifestyle products, driven by a growing fitness-conscious population and rising disposable incomes.
Decathlon, which entered the Philippine market in 2014, now operates multiple stores in Metro Manila and key provincial hubs. The company did not disclose a specific timeline for further outlets but indicated that additional locations are slated to open within the year as part of its commitment to 'move people through the wonders of sport.'