Decathlon Philippines has confirmed plans to expand its retail footprint in the country in 2026, according to a report from Google News. The French sporting goods retailer, known for its wide range of affordable sports apparel and equipment, will open new stores to cater to the growing demand for active lifestyle products among Filipino consumers.
The expansion builds on Decathlon's existing presence in the Philippines, where it operates several branches in Metro Manila and key provincial hubs. The company has been steadily increasing its market share since entering the country, leveraging its omnichannel strategy that combines physical stores with e-commerce platforms.
Industry analysts view Decathlon's continued investment as a positive signal for the Philippine retail sector, which has rebounded strongly after the pandemic. The company's focus on value-for-money products and extensive product categories positions it well to compete against local and international sporting goods brands.