Devo has opened its fifth outlet in Delhi, expanding its retail network to 19 stores nationwide, as reported by Indian Retailer. The new store is part of the company's ongoing strategy to strengthen its presence in the capital region.
The expansion underscores Devo's commitment to physical retail despite a challenging market environment. With 19 locations, the retailer aims to improve accessibility for customers and compete with larger players in the Indian retail sector.
Industry observers note that Devo's growth reflects a broader trend of niche retailers scaling up through targeted location openings. The company has not disclosed plans for further expansion beyond the current network.