Eden Cheese has launched its first-ever vertical drama series, "Cheese The One," as part of a mobile-first content strategy, as reported by TechPinas. The series is designed for the growing number of Filipinos who watch emotionally driven stories on their smartphones, reflecting how mobile viewing has become embedded in daily life in the Philippines.
Directed by Dan Villegas and shot by cinematographer Paolo Orendain, the series combines high-production vertical filmmaking with emotionally grounded Filipino storytelling. The project follows the brand's recent product improvement—a creamier and milkier cheese formula—and shows Eden's effort to connect with consumers through snackable, bite-sized narratives optimized for social media platforms.
The initiative underscores a broader shift in digital media where vertical video is moving beyond casual social media content to become a legitimate storytelling format. By stepping into this space, the heritage brand demonstrates how traditional companies can evolve alongside changing technology and viewing habits.