eTap Inc. is celebrating its 11th anniversary this June, marking over a decade of bridging the gap between cash transactions and digital financial services for Filipinos. According to TechPinas, the company was founded on June 25, 2015 by Chairman Percy Hernandez and Chief Executive Officer Marlon Portugal as a two-person startup. Its mission was to bring financial services closer to underserved communities, particularly in rural areas where access to banking and digital tools was limited.
Today, eTap has grown to over 1,000 employees with more than 70 offices nationwide. The company operates over 7,000 self-service cash and transaction machines strategically located across the Philippines, serving more than 16 million unique customers. This physical network, which the company calls a "phygital" connection, enables Filipinos to perform cash-based transactions while also accessing digital financial services, effectively reducing the need for long-distance travel.
As eTap marks its 11th year, the Makati-based fintech company is reinforcing its commitment to financial inclusion through technology, security, and partnerships. The company aims to further support underserved Filipinos by expanding its reach and introducing community-focused initiatives that make financial services more accessible and convenient for all.