eTap Inc., as reported by TechPinas, is celebrating its 11th anniversary since its founding on June 25, 2015 by Chairman Percy Hernandez and CEO Marlon Portugal. What began as a two-person startup in Makati has grown into a fintech company with over 1,000 employees, more than 70 offices, and a network of over 7,000 self-service cash and transaction machines nationwide, serving more than 16 million unique customers.
The company, originally named Electronic Transfer & Advance Processing Inc., was established to bridge the gap between traditional cash transactions and the digital economy. Its machines provide financial services to underserved and rural communities where access to banking is limited, enabling bill payments, account management, and other digital financial tools without requiring a smartphone or internet connection.
Marking its 11th year, eTap is strengthening its focus on financial inclusion through technology, security, business partnerships, and community initiatives. The company continues to expand its "phygital" approach, blending physical cash services with digital finance to reach more Filipinos, particularly those in remote areas.