Fast Retailing, the parent company of Uniqlo, reported a record fiscal year with over 70% of revenue now coming from outside Japan, according to Inside Retail Asia. The company’s international expansion, particularly in Asia and Europe, has driven much of the growth, surpassing domestic contributions.

The shift in revenue center of gravity reflects Fast Retailing’s strategic focus on overseas markets, where it has rapidly increased store count and brand recognition. Key regions include Southeast Asia, North America, and Europe, with strong same-store sales growth.

Analysts attribute the success to Uniqlo’s affordable basics and efficient supply chain, which have resonated with global consumers. The company expects continued international momentum to offset slower domestic sales.