Anish Melwani, former chairman of LVMH in Asia, told Inside Retail Asia that human connection is becoming luxury’s most valuable asset. In an interview, he emphasized that as digital interactions dominate, genuine personal engagement is increasingly rare and prized.
Melwani argued that luxury brands must invest in experiences that foster deep relationships with customers rather than focus solely on product transactions. He noted that the industry’s future lies in creating moments of authentic connection, which cannot be replicated by algorithms or automation.
The former executive warned that brands that neglect human touch risk becoming commoditized. He cited examples of personalized services and bespoke events as ways luxury companies can differentiate themselves in a crowded market.