Former LVMH boss Anish Melwani recently argued in an interview with Inside Retail Asia that human connection is becoming a luxury in itself, and the luxury industry will be the last to abandon it.
According to Melwani, as digital interactions proliferate, genuine personal engagement becomes more scarce and valuable, positioning brands that foster deep connections as the true arbiters of modern luxury.
The insight underscores a shift in luxury from material exclusivity to experiential and relational value, urging brands to prioritize authenticity and human touch to maintain relevance.