GCash has entered the health maintenance organization (HMO) market through a new product called KwikCare, targeting gig workers and part-time earners, according to a report by Philstar Biz.
The product is accessible for a monthly fee of P995, offering health coverage tailored to the needs of freelancers and contractual workers who often lack employer-provided HMO benefits.
This move marks GCash's expansion beyond digital payments into the healthcare sector, potentially disrupting the traditional HMO market by leveraging its massive user base and digital platform.