GCash has entered the retail health maintenance organization (HMO) market through a partnership with KwikCare, according to a report by Philstar.com.
The KwikCare HMO plans are designed to be affordable and can be accessed directly through the GCash app, targeting the mass market and expanding the company's financial services ecosystem into healthcare.
This move positions GCash to compete with established HMO providers in the Philippines, leveraging its large user base to offer integrated health and financial solutions.