Gencys Group has partnered with Alibaba Group Holding Ltd. to help Filipino businesses adopt digital tools and artificial intelligence (AI), as companies face growing pressure to modernize operations and compete in an increasingly digital economy, as reported by BusinessWorld.

"Our target within this partnership with Alibaba Global is to help companies to digitalize," said Gencys Chief Executive Officer Hernani H. The collaboration aims to provide local businesses with access to Alibaba's suite of digital solutions, including e-commerce platforms, cloud computing, and AI-driven analytics, to streamline operations and enhance competitiveness.

The partnership comes amid a broader push for digital transformation in the Philippines, where small and medium enterprises (SMEs) are increasingly adopting technology to survive in a globalized market. By leveraging Alibaba's expertise, Gencys aims to accelerate digital adoption across various industries, potentially boosting productivity and innovation in the local economy.