Google has launched its AI-powered Try On feature in the Philippines, allowing shoppers to upload a photo and see how clothing, shoes, and other apparel would look on them. The feature, reported by YugaTech , aims to enhance online shopping by providing a realistic virtual try-on experience.
Users can upload a full-body photo or use a model image provided by Google. The AI then simulates how the selected item fits, moves, and drapes, offering multiple angles and sizes. This reduces guesswork for buyers and may lower return rates for retailers.
The feature is now available in the Philippines on Google Shopping, rolling out alongside other markets. It supports select brands and apparel categories, with plans to expand. The launch underscores Google's push to integrate AI into e-commerce, addressing a key pain point in online fashion shopping.