Harlan + Holden, a brewing company, has announced a $12 million expansion deal to strengthen its presence in Southeast Asia, as reported by Retail News Asia. The deal will fund the company's regional growth initiatives.
The investment will be used to establish new distribution channels and launch targeted marketing campaigns across key Southeast Asian markets. Specific partnerships or funding sources were not disclosed in the initial report.
This expansion comes as the craft beer sector in Southeast Asia continues to grow, driven by rising demand for premium and imported brews. Harlan + Holden's move positions the company to capture a larger share of this emerging market.