Hello Kitty maker Sanrio cuts ties with TV spy show after China backlash

October 30, 2026 at 9:47 AM (Asia/Manila) 1 min read Source: Inside Retail Asia

Chinese anger over Sanrio's range of soft toys, including Hello Kitty, dressed as spies from the show has simmered for days on social media. The post Hello Kitty maker Sanrio cuts ties with TV spy show after China backlash appeared first on Inside Retail Asia.