Payment solutions provider HitPay has launched an AI-powered shopping search feature for small and medium enterprises (SMEs) in the Philippines, as reported by BusinessWorld Online. The tool allows SMEs to offer smarter product discovery to their customers, leveraging artificial intelligence to interpret search queries and deliver relevant results.
The AI search engine processes natural language inputs, enabling shoppers to find items using conversational phrases rather than exact keywords. HitPay said the feature is designed to help small retailers compete with larger platforms by improving conversion rates and reducing cart abandonment. The company noted that the tool integrates directly with existing e-commerce setups without requiring technical expertise.
This development comes as Philippine SMEs increasingly adopt digital tools to expand their online presence. With AI-powered search, HitPay aims to level the playing field, giving smaller merchants access to advanced technology previously available only to major players. The feature is now available to all HitPay merchants in the country.