HitPay, a Singapore-based payments platform, has launched an artificial intelligence-powered shopping search feature aimed at helping Filipino small and medium enterprises (SMEs) enhance product visibility online, according to a report by BusinessWorld Online. The tool leverages AI to improve search relevance and product discovery, allowing SMEs to better compete in the e-commerce space.
The feature integrates with HitPay’s existing payment infrastructure, enabling merchants to offer a more seamless shopping experience. By using AI to analyze customer behavior and preferences, the search function delivers personalized results, potentially increasing conversion rates for small businesses.
The launch comes as Philippine SMEs increasingly adopt digital tools to reach online consumers. HitPay’s AI search aims to address the challenge of product discoverability, which is often a barrier for smaller merchants in crowded marketplaces.