Hollister Co., the California-inspired lifestyle brand owned by Abercrombie & Fitch, has opened its first retail store in the Philippines. The store's debut marks the brand's entry into the local market, bringing its signature Y2K aesthetic and casual apparel to Filipino shoppers, as reported by Philstar Life .
The store offers a selection of Hollister's latest collections, including graphic tees, denim, and accessories that reflect the brand's nostalgic early-2000s vibe. Customers can expect the same in-store experience as global locations, with music and decor evoking the Southern California surf culture.
The opening comes as international retailers increasingly target the Philippines, drawn by its young population and growing appetite for fashion. Hollister's entry is expected to attract Gen Z and millennial shoppers nostalgic for the Y2K trend, which has seen a resurgence globally.