HONOR Philippines has launched a Win-a-Benz promotion, giving customers who pre-order the HONOR 600 Series until May 29, 2026 a chance to win a Mercedes-Benz EQA 250 worth PHP 4 million. The campaign, reported by TechPinas, is one of the most attention-grabbing smartphone launch promos in the country this year, blending technology with an automotive luxury prize.
The newly launched HONOR 600 Series features advanced AI imaging capabilities, including AI Image-to-Video 2.0, that transform still photos into dynamic video content. In addition to the raffle entry, pre-order customers will also receive a free HONOR Gift Box worth PHP 1,499 and HONOR Choice Earbuds Clip worth PHP 4,999 upon claiming starting May 30.
The promo has generated significant online buzz and foot traffic in HONOR stores nationwide, as it offers an aspirational reward beyond typical smartphone perks. The campaign reflects how smartphone launches are evolving into larger lifestyle experiences, combining AI-powered devices with high-value incentives to capture consumer interest.