HONOR Philippines has launched a pre-order campaign for its newly released HONOR 600 Series, offering customers who reserve a unit until May 29, 2026, a chance to win a Mercedes-Benz EQA 250 valued at PHP 4 million, as reported by TechPinas. The luxury electric vehicle raffle is one of the most aggressive smartphone launch promotions seen in the Philippine market this year.
The HONOR 600 Series introduces advanced AI imaging capabilities, including AI Image-to-Video 2.0, designed to transform still photos into dynamic video content. In addition to the raffle entry, pre-order customers will receive a free HONOR Gift Box worth PHP 1,499 and HONOR Choice Earbuds Clip worth PHP 4,999 upon claiming, which begins May 30, 2026.
The campaign has generated significant online buzz and foot traffic at HONOR stores nationwide, blending technology with lifestyle aspirations. The promotion reflects a broader trend in smartphone launches evolving into experiential events that extend beyond the device itself.