An article from Entrepreneur India examines how transitioning from traditional 1D barcodes to 2D barcodes can revolutionize consumer trust in the Indian retail market. The shift allows consumers to scan a single code to access extensive product details, including origin, ingredients, sustainability practices, and supply chain transparency.
By embedding data such as batch numbers, expiration dates, and certifications, 2D barcodes enable brands to provide real-time verification and combat counterfeiting. This added layer of information empowers shoppers to make informed purchasing decisions, fostering greater accountability between producers and consumers.
The article highlights global standards like GS1 Digital Link as a framework for adopting 2D barcodes, which can carry dynamic data beyond static identification. Industry experts in India are pushing for wider adoption, citing improved consumer engagement and operational efficiency as key benefits for retailers and manufacturers alike.