How Alo’s HK$20 million week puts Hong Kong at the front of its China push

How Alo’s HK$20 million week puts Hong Kong at the front of its China push

Last week, about 3000 drones rose over Victoria Harbour and arranged themselves into Alo’s brand motifs above the Tsim Sha Tsui waterfront. Below them, well over a thousand people pressed against the barricades outside K11 Musea, some having queued since the night before, for a glimpse of Blackpink’s Jisoo, Alo’s global ambassador. She joined supermodels […] The post How Alo’s HK$20 million week puts Hong Kong at the front of its China push appeared first on Inside Retail Asia.