HigherDose, a brand known for infrared wellness products, is pushing biohacking into the mainstream with its recent expansion into Ulta Beauty stores, according to co-founder Lauren Berlingeri in an interview with Inside Retail Asia. The company, which started with infrared sauna blankets and red light therapy devices, has grown from a niche direct-to-consumer player into a retail presence focused on making wellness accessible.
Berlingeri highlighted that the partnership with Ulta Beauty allows HigherDose to reach a broader audience interested in self-care and recovery. The brand's product lineup now includes wearable infrared sauna suits, PEMF mats, and other tech-driven wellness tools designed for everyday use. Innovation remains a priority, with the company investing in new materials and form factors to integrate biohacking into daily routines.
The move reflects a broader trend of biohacking shifting from fringe health enthusiasts to mainstream consumers seeking science-backed wellness solutions. HigherDose aims to demystify infrared and light therapy through in-store education and accessibility. Berlingeri noted that the brand's retail strategy focuses on meeting consumers where they shop, signaling further expansion plans as demand for at-home wellness devices continues to rise.