Jared Pobre, founder of the premium men’s skincare brand Caldera + Lab, has detailed his transition from the adtech sector to the beauty industry in an interview with Inside Retail Asia .
Caldera + Lab recently made its debut at Nordstrom, offering a range of high-end men’s grooming products including facial cleansers, moisturizers, and serums. The brand focuses on clean, science-backed ingredients tailored for men’s skin needs.
Pobre’s move from adtech to skincare reflects a broader trend of tech entrepreneurs entering the direct-to-consumer beauty space. The men’s grooming market has seen steady growth, and Caldera + Lab aims to capture a premium segment with its minimalist, performance-driven approach.