Australian men’s grooming brand Kings Domain is entering the US market, leveraging its barbershop-led retail model to compete in one of the world’s largest grooming segments, according to a report by Inside Retail Asia.
Founded in Melbourne, Kings Domain combines traditional barbershop services with a curated range of grooming products. The brand’s US expansion will replicate this hybrid model, opening stand-alone barbershops that also retail its proprietary product line. Founder Aaron Chan said the move is a response to growing demand for premium men’s grooming experiences in North America.
The US market presents significant opportunities, with men’s grooming expected to continue its upward trajectory. Kings Domain aims to differentiate itself through its Australian heritage and service-first approach. The company plans to open its first US location in Los Angeles, with further sites under consideration.