Instagram has announced the global rollout of Instagram Plus, a new optional subscription that adds premium features focused on personalization and story sharing. The news was first reported by YugaTech, a Philippine tech news site.
Instagram Plus offers users enhanced tools for customizing their profiles, including exclusive themes and fonts, as well as advanced story analytics and the ability to share longer videos. The subscription is available globally starting today, with pricing varying by region.
The move marks Instagram's entry into the subscription model, following similar trends among social media platforms seeking to diversify revenue streams. Analysts note that the new tier may appeal to power users and content creators looking for more control over their presence on the app.