Is the Fishwife x Dieux collaboration marketing magic or madness?

Is the Fishwife x Dieux collaboration marketing magic or madness?

The sardine-covered eye masks have divided opinion, but brand strategists say the real test goes beyond the surprise. The post Is the Fishwife x Dieux collaboration marketing magic or madness? appeared first on Inside Retail Asia.

Source: Inside Retail Asia
https://insideretail.asia/2026/09/29/is-the-fishwife-x-dieux-collaboration-a-marketing-flop-or-a-brilliant-brand-move/