French eyewear brand Izipizi has opened its first directly operated store in Japan, according to Inside Retail Asia. The company has sold its products through selected retail partners in the country since 2012.
The new store marks a shift in Izipizi's strategy, moving from wholesale distribution to direct retail in Japan. The location offers the brand's full range of reading glasses, sunglasses, and blue-light filtering eyewear.
Izipizi, known for its colorful and affordable frames, continues to expand its global footprint. The Japan store is part of a broader push to increase brand presence in Asia.