Jollibee and Mobile Legends: Bang Bang have launched the GameJoy campaign, a nationwide collaboration that bundles food, collectible hero cards, and exclusive in-game rewards for Filipino players, as reported by TechPinas. The campaign was unveiled at an event at the Jollibee Katipunan Branch on May 19, 2026.
The GameJoy Combos are designed for mess-free gaming sessions, bundling Jollibee favorites with fries, drinks, Peach Mango Pie, and bonus MLBB collectibles for PHP 169. The campaign runs in two phases, with the first phase introducing exclusive in-game items such as Battle Emotes and collectible hero cards.
Running from May 20 to August 19, the partnership highlights the deep connection between Filipino gamers and MLBB, tapping into the common habit of pairing quick food runs with gaming sessions. The campaign aims to blend everyday joy with gaming culture through a uniquely local experience.