Jollibee and Mobile Legends: Bang Bang have teamed up for the GameJoy campaign, a nationwide collaboration blending food, collectibles, and in-game rewards, as reported by TechPinas . The campaign launched with an event at Jollibee Katipunan Branch on May 19, 2026, and runs from May 20 to August 19.
The GameJoy Combos bundle handheld Jollibee favorites with fries, drinks, Peach Mango Pie, and bonus MLBB collectibles for PHP 169. The campaign rolls out in two phases, each offering different rewards such as Battle Emotes and collectible hero cards, along with exclusive in-game items unlocked through combo purchases.
The partnership highlights the strong connection between Filipino gamers and mobile gaming, where quick food runs are a common companion during ranked matches and squad sessions. By combining meals with gaming rewards, the campaign aims to create a uniquely local experience that brings together everyday joy and gaming culture.