Jollibee and Mobile Legends: Bang Bang have teamed up for the GameJoy campaign, a nationwide collaboration that combines food combos, collectible hero cards, and exclusive in-game rewards, as reported by TechPinas. Running from May 20 to August 19, the campaign offers GameJoy Combos bundling handheld Jollibee favorites with fries, drinks, Peach Mango Pie, and MLBB collectibles for PHP 169, giving Filipino gamers more ways to enjoy their meals while unlocking content in the popular mobile game.
The partnership taps into the strong connection between mobile gaming and quick food runs in the Philippines, where ranked matches, late-night squad sessions, and weekend gaming marathons often go hand in hand with fast-food breaks. As the country’s largest fast-food chain and its most-played mobile game, Jollibee and MLBB are expanding their partnership through this two-phase campaign, each phase bringing its own set of rewards and experiences for the gaming community.
The first phase introduces collectible hero cards and Battle Emotes, while later phases will offer additional in-game rewards including the chance to unlock highly coveted MLBB items. The campaign aims to celebrate the bond between Filipino gamers and the game, blending everyday joy with gaming and bonding moments through a uniquely local experience.