Jollibee and Mobile Legends: Bang Bang have launched the nationwide GameJoy campaign, offering Filipino gamers collectible hero cards, exclusive in-game rewards, and meal combos priced at PHP 169, according to TechPinas. The partnership, unveiled at an event at the Jollibee Katipunan branch on May 19, 2026, bundles handheld favorites with fries, drinks, Peach Mango Pie, and MLBB collectibles designed for mess-free gaming sessions.
The campaign runs from May 20 to August 19, 2026, and is split into two phases, each introducing new rewards. The first phase focuses on battle emotes and collectible cards, while later phases will offer additional exclusive in-game items. Every combo purchase gives players a chance to unlock highly coveted MLBB content, strengthening the tie between the country's largest fast-food chain and its most popular mobile game.
The collaboration taps into the long-standing habit of Filipino gamers grabbing quick meals during ranked matches, late-night squad sessions, or weekend marathons. By merging food, collectibles, and digital rewards, Jollibee and MLBB aim to create a uniquely local campaign that celebrates the intersection of gaming and everyday joy.