Jollibee and Mobile Legends: Bang Bang have launched the GameJoy campaign, a nationwide collaboration offering gamer-friendly meals, collectible hero cards, and exclusive in-game rewards, as reported by TechPinas. The partnership was announced at a launch event at the Jollibee Katipunan branch on May 19, 2026, and runs until August 19, 2026.
The GameJoy Combos bundle handheld Jollibee favorites with fries, drinks, Peach Mango Pie, and MLBB collectibles for PHP 169. The campaign is divided into two phases, each offering different rewards such as Battle Emotes and other exclusive in-game items, designed to enhance the gaming experience for Filipino players.
This collaboration taps into the strong culture of mobile gaming in the Philippines, where quick food runs are common during gaming sessions. By combining food and gaming rewards, Jollibee and MLBB aim to provide a uniquely local experience that blends everyday joy with the excitement of competitive play.